How the AI Visibility Score works.
One number that combines how AI engines actually treat your brand with how authoritative the publications covering you are. Transparent inputs, reproducible methodology, weekly recompute.
Citation reality + authority signal.
We measure what AI engines say about your brand today, then weight it against the publication signals that predict where you'll stand tomorrow.
Half 1
AI engine citations
- 35%
Citation rate
% of relevant queries where your brand is mentioned
- 15%
Citation quality
Sentiment, source attribution, position in answer
- 10%
Competitor delta
Share of voice vs. top 3 category competitors
Half 2
Authority surfaces
- 20%
Authority coverage
Mentions across premium publishers, weighted by tier
- 10%
Entity consistency
How cleanly mentions align to a single brand identity
- 10%
Recency & freshness
Recent placements weighted more than legacy mentions
Formula
AVS = 0.6 × CitationScore + 0.4 × SurfaceScore
Final score normalized to 0–100, mapped to letter grade (F → A+).
Recompute
Weekly · 30-day window
Frequently asked
Citations measure where you stand today; surface coverage predicts where you'll stand next quarter. AI engines re-train and re-rank constantly — being authoritative on the publications they reference is the leading indicator for citation growth.
The AI era of brand building
Become discoverable
where AI looks for answers.
Build the authority signals AI engines trust and become the brand they cite. Book a strategy call to map your path to AI visibility.
No commitment · Strategy tailored to your brand